20+ Ideas Of Successful Influencer Giveaways To Boost Brand

Influencer giveaways are an effective marketing tactic for increasing brand recognition, generating leads, and driving sales. By collaborating with influencers to give away your products or services, you can tap into their big and active audiences and reach prospective buyers who may not be aware of your business otherwise.

Here are 20+ ideas that DreamPrizeSweeps have compiled for great influencer gifts that might help you reach your marketing objectives.

1. What are influencer giveaway ideas?

Influencer giveaways are promotional campaigns in which brands collaborate with social media influencers, who are individuals with a significant following on social media platforms through contests or sweepstakes.

2. 20+ Ideas Of Successful Influencer Giveaways

2.1. Offering a coupon code

Everyone likes a good coupon! Coupons are a terrific way to encourage people to buy and utilize your items. It’s also a wonderful method to get people to look at other products your company has to offer. It’s difficult to pass up a coupon, especially one for a wonderful product. Create a contest on your company’s influencer social media giveaways for consumers to participate in to win a discount. Check out coupon codes from popular brands here to help you attract potential customers for your campaign.

2.2. Asking followers to participate in photo contests

In this influencer giveaways campaign, the influencer’s followers will be asked to participate by submitting photos according to a specific theme or using the brand’s products in their photos. This not only creates more brand-related content but also stimulates interaction and excitement from the online community.

2.3. Offering a gift card

Influencers will partner with brands to give away free products or services through contests or random giveaways. Gift cards are seen as an attractive reward for followers, as they can use them to shop for products from the brand or its partners.

>>> Read more about the difference between contests and random giveaways in the article “Sweepstakes vs Giveaway: What are The Differences?”.

2.4. Requesting comment

It is simple and efficient to ask followers to leave a comment on a post. With these influencer giveaways, you create a chance for followers to express their opinions and interact with you on a personal level by inviting them to leave a comment. Select winners based on the creative commentary, unique ideas, or approaches.

This form of connection may help to build a feeling of community and establish bonds between businesses and their fans. Furthermore, comments can boost the visibility of your content, resulting in increased reach and exposure.

2.5. Using gamification elements

When organizing influencer giveaways using gamification elements, factors such as completing certain tasks (e.g. following the influencer and brand’s profile on social networks, sharing posts, or participating in multiple-choice questions) may be scored or rated to enhance your chances of winning. Rewards can be designed by level, from small rewards for each level completed to large rewards for users completing all tasks.

2.6. Using multiple channels

Organizing giveaway influencers using multiple channels is an effective strategy to increase the participation and visibility of the campaign. By using multiple media channels such as Instagram, Facebook, YouTube, Twitter, and the influencer’s blog, the campaign can reach a diverse audience of fans and increase engagement opportunities.

>>> Read more about 20 Best Facebook Giveaway Ideas to Attract Potential Customers

2.7. Giving away company-branded swags

Giving away company-branded swags are influencer giveaways that involve distributing promotional merchandise or items that bear the company’s logo or branding. These items, often referred to as “swag” or “swag bags,” can include a wide range of products such as clothing, accessories, stationery, or other useful and trendy items. When a company gives away branded swag, it’s a way to promote its brand and create a lasting impression on recipients.

2.8. Asking participants to share

Organizing influencer giveaways in the form of asking participants to share can include sharing the influencer’s or partner brand’s posts, photos, or videos. When participants share content, they help increase the spread of advertising messages to a larger number of social network users, thereby generating attention and increasing brand promotion opportunities.

2.9. Spin the wheel game

In this game, participants are often asked to perform certain actions, such as following influencers and brands on social networks or performing certain activities such as sharing posts or marking friends. After completing the requirements, they will have the opportunity to spin the lucky wheel to receive a reward.

By spinning the wheel, participants can receive rewards ranging from free products, and special offers, to gift vouchers or discounts on brand products.

2.10. Giveaway before new product release

The process of organizing influencer giveaways before launching a new product often begins with choosing influencers suitable for the product’s field and target audience. After that, the business and influencer will discuss the content, how to participate, the time, and the prizes of the contest.

Once the contest is announced, influencers will share information about the new product and contest on their influencer social media giveaways, creating curiosity and generating attention from the online community. Their followers will participate in the contest in the way the influencer requests, from sharing posts and tagging friends to interacting with the content.

2.11. Partnering with other brands

An influencer can cooperate with many brands. And these brands all offer free products or services to their followers through contests or promotions.

By partnering with other brands, influencers can leverage their influence and expand their promotional networks, while brands also have the opportunity to reach a new and potential customer audience.

2.12. Asking trivia questions

Influencers will ask multiple-choice questions related to the brand or product they represent. Fans will need to answer questions correctly to have a chance to receive gifts. For influencer giveaways example: In our new product, what is the main ingredient? What year was our brand established? What are our most outstanding products in the new collection?

2.13. Cash prize

Through activities on social networks, websites, or live events. Participants often have to perform certain actions such as sharing content, participating in polls, or completing tasks for a chance to receive cash prizes. The goal of hosting a giveaway in the form of a cash prize is often to generate interest, increase engagement, and create excitement for the online community or potential customers.

2.14. Tagging account

To tag another account is one of the most typical gift ideas sought by businesses and influencers. Influencers will ask their followers to tag another account in their posts to enter a contest or receive a giveaway.

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2.15. Reposting your post or adding it to their Story

This idea is usually organized on platforms like Instagram influencer giveaways. Asking followers to repost or share your post to their Stories is a strong technique for influencer giveaways. When a follower reposts or adds your post to their Story, you expand your reach and expose your company or message to new eyes. This sort of offer not only encourages followers to interact with your material but also fosters a feeling of community among followers who are eager to share your content with their followers.

2.16. Save your post

An innovative and successful technique to improve interaction is to ask followers to bookmark a post. A save may be used to determine the quality and worth of material on Instagram influencer giveaways. This sort of activity can also boost the exposure of your article since bookmarked posts are more likely to appear on the Explore page.

2.17. Writing a caption

Inviting people to submit captions for posts is another novel and engaging strategy for increasing connection and exposure on social media networks. By inviting followers to contribute captions to these influencer freebies, you give them a chance to express themselves and exhibit their resourcefulness.

2.18. Adding a hashtag to the Story

Inviting followers to include your hashtag in their posts or Stories is one of the best Instagram giveaway ideas for increasing reach and awareness. By encouraging followers to use your hashtag, you increase the possibility that your content will be discovered by a bigger audience. As a consequence, having a hashtag strategy for your internet marketing is crucial.

2.19. Doing your challenge

An example of a “Doing your challenge” influencer giveaway could be a sports brand asking fans to make a video about using their product in a creative workout. Participants can share their videos on social networks with campaign and brand hashtags, and then have a chance to win prizes from the competition. This not only creates more creative advertising content but also increases interaction and brand awareness from the online community.

2.20. Adding link to bio

In these influencer giveaways, the influencer will provide a link to the brand’s website or product in the bio part of their influencer social media giveaways on sites like Instagram, Twitter, or Facebook. In 2023, the cosmetics brand MAC cooperated with 10 influencers with a large number of followers on Instagram influencer giveaway. These influencer giveaway ideas added a link to MAC’s website in their bio. As a result, MAC has reached more than 1 million new users.

2.21. Download the app

A giveaway campaign through app downloads could be an Instagram influencer holding a giveaway contest for their followers. In this contest, they can ask participants to download the app of a particular mobile app and share a post about their experience after using that app. Participants can receive rewards such as gift cards or free products from brands affiliated with the influencer.

2.22. Share experience

Influencer giveaways by Writing about their experience, you may also encourage your followers to write about their experience with your company or product while holding an influencer giveaway. This enables you to get customer input and create user-generated content.

2.23. Celebrating a milestone

“Celebrating a follower milestone” giveaways can include the influencer running a contest or special giveaway for their followers to celebrate reaching a specific number of followers Maybe, influencer giveaway ideas could be 100k, 500k, or 1 million followers. In this contest, followers have the opportunity to receive gifts from influencer giveaways for the best interactor award.

3. Why do influencers do giveaways?

To enter an influencer giveaway, participants must follow both the influencer and the company on social media. Benefits of organizing a giveaway include:

• This may greatly increase both parties’ follower counts, and increase their social media impact on platforms like TikTok.
• Giveaways increase engagement by motivating followers to connect with the influencer’s material for a chance to win.
• Giveaways add value to followers’ lives by rewarding them with free goods or services.

Thus, having influencer giveaways is critical for encouraging engagement. Increased interaction can improve an influencer’s social media stats, making the profile more appealing to other potential brand partners.

4. 4 influencer giveaway examples that have the most impact today

4.1. Hypebeast / GOAT Giveaway

One of the influencer giveaway examples is Hypebeast. To organize their contest, GOAT, an e-commerce fashion retailer, collaborated with Hypebeast, a prominent fashion blog. GOAT specializes in high-end shoes, whereas Hypebeast focuses on showcasing exclusive kicks on its website and social media.

In this situation, Hypebeast, an influencer with over 9 million followers, announced the contest in the post below. This contest was utilized to get followers on three different social media accounts. @goat and @hypefest gained followers after being featured in the @hypebeast giveaway post.

Users must also do the following to enter the influencer giveaways:

• Download the GOAT app – App downloads increase
• Post a comment – Increase social media engagement
• Tag a friend to gain exposure to individuals who do not follow Hypebeast.

4.2. MKBHD / OnePlus Giveaway

Other influencer giveaway examples such as OnePlus Giveaway. This giveaway is comparable to the Dbrand / MKBHD promotion discussed previously. However, unlike his extended association with Dbrand, this is a one-time collaboration between OnePlus and Marques. The entry process for this offer is simple. To win, simply follow Marques and OnePlus on social media and like the giveaway post.

This giveaway’s purpose is straightforward: to boost social media followers for both the influencer and the company.

4.3. Ninja / NZXT Giveaway

As previously stated, the peripheral gaming manufacturer NZXT and prominent streamer Ninja collaborated to present a unique gamer giveaway.

NZXT built a bespoke Ninja gaming PC as the prize. influencer giveaways also asked to like, tag, retweet, and follow Ninja. These are the kinds of acts that increase social media engagement and following.

4.4. Jot

Jot, an ultra-concentrated coffee manufacturer, gave free coffee bottles in collaboration with influencers that connect with their brand, such as @aloprofile. The visually enticing images showed the product in action, enabling readers to visualize it in their own house. Apart from influencers, Jot regularly collaborates with other businesses to arrange intriguing prizes.

5. How to win influencer giveaways?

To win giveaways from influencer programs, you can apply these tips:

• Active participation: Regularly participate in influencer activities, including liking, commenting, and sharing their posts. This helps generate attention and increases your chances of being seen.
• Create quality content: If your giveaway requires participants to create content, make sure your content is creative, high-quality, and reflects the theme of the giveaway.
• Tag friends: If the rules allow, tag your friends so they can participate too. This can increase your chances and help spread the word about the giveaway.
• Follow news sources: Follow influencers’ social media pages to not miss information about upcoming giveaways.
• Show interest: If given the opportunity, show sincere interest in the influencer and their content. This can help you stand out among the large number of participants.

6. FAQs

6.1. How to do an influencer giveaway?

To do influencer giveaways:

• Set goals.
• Choose the right influencer.
• Define the giveaway structure.
• Collaborate with the influencer.
• Promote the giveaway.
• Monitor and measure results.

6.2. What are the best giveaways on Instagram for influencers?

Product bundles, special experiences, cash rewards, limited edition goods, and collaborative giveaways are among the finest Instagram freebies for influencers. These sorts of freebies may attract a large number of people and generate a lot of interest.

6.3. How to do a collab influencer giveaway?

To do influencer giveaways, first, identify an influencer, define the goals of the giveaway, and decide on the giveaway mechanics, including the duration, entry requirements, prizes, and any specific rules participants need to follow. Next, coordinate the promotion of the giveaway across both partners’ social media platforms, leveraging each other’s audience to maximize reach.

We have supplied you with 20+ influencer giveaway ideas and how to win influencer giveaways that might help you reach your marketing objectives in this blog article. We’ve also spoken about how important it is to choose the proper influencers, set clear goals, create attractive images, make it easy to participate, strongly promote your giveaway, follow your results, and measure your performance.

You may develop great influencer giveaways by following these guidelines, which will help you grow your brand and fulfill your marketing objectives.

>>> See more about how to win giveaway programs:

• 11 Best Tricks To Win Giveaways On Instagram
• How To Do A Giveaway On Social Media in 2023
• Where to buy free cash app gift cards, chance to win exciting prizes