How To Run A Sweepstake Generator 2024

If you’re looking to run a sweepstake generator event, a prize generator can be a useful tool to help you randomize winners fairly and transparently. In this article, DreamPrizeSweeps will learn how to use the prize generator in detail step by step.

From creating the entry list to choosing the winner, you will be given detailed instructions on how to use the prize generator most effectively. Join us to learn about how to organize a contest or advertising event most professionally and fairly!

1. What is a sweepstake generator?

A sweepstake generator are program or piece of software that aids in the creation of random drawings for sweepstakes, contests, or giveaways. It may choose winners at random from a pool of submissions, providing fairness and openness in the selection process. Businesses, organizations, and individuals who host promotional events or competitions frequently employ sweepstakes.

2. How to run a sweepstake generator?

2.1. Step 1: Setting Contest Goals

You cannot run promotions randomly without a purpose or goal. Therefore, before proceeding, set a goal to have the motivation to achieve it as quickly as possible as well as have a measure to track and compare the final results.

How to run a sweepstake? Here are some common brand objectives when you create your sweepstake generator:

Increase your social media reach (acquire more followers on social media)
Create a lead list (acquire new email subscribers and leads).
Increase social engagement (get more social media comments, shares, and mentions)
Increase blog engagement (increase the number of readers and commentators on your site).
Gather client feedback (ask them how they feel about the product/service).

Tips: the more specific your goal, the easier it will be for you to track and evaluate your strategy. For example, instead of setting a goal of “Get more followers” you should set “Get 1000 followers in a week”.

2.2. Step 2: Selecting the Contest Prize(s)

The most crucial consideration when selecting awards for sweepstake generators is how appealing they are to your target audience and budget.

Examine our sample to understand what prizes can be of interest to your target audience. If you are organizing a sweepstakes program for Apple products, whose target customers are high consumers, you cannot choose products priced under 200 thousand such as computer mice or phone chargers. Because these products will collect large data on young customers who are students, this is ineffective.

Tips: Choose an award that attracts quality (qualified) business leads, not a flashy award that most people want.

2.3. Step 3: Setting the Participation Rules

How to run a sweepstake? Any sweepstake generator rules or terms and conditions are an important aspect of any marketing campaign since they safeguard you in the event of a legal dispute. This can also help you understand how to win a sweepstakes. For example:

Start/end/winner announcement dates
Procedure for Choosing a Winner
Criteria for participation and the opportunity to win
Explains how subscriber data is utilized (Privacy Policy)

2.4. Step 4: Choosing Entry Options

Entry requirements are what you need from participants for them to be eligible to win a reward. These requests on the sweepstake generator process should be directly related to your campaign’s objectives.

For example, if you want to boost leads, encourage consumers to sign up for emails to receive program outcomes updates. Alternatively, if you are a new business, invite them to follow you and promote the contest with their social circles.

Tips: Only ask participants to take 3 specific actions that are most closely tied to your campaign goals. More than this number and participants may feel it is too much.

2.5. Step 5: Determining Start & End Times

How to run a sweepstake? There are no hard and fast rules on when to start or terminate your sweepstake generator, or how long it should last. Typical freebies last between two and four weeks. Those who have won prestigious prizes live longer.

Tips: If you plan to organize on holidays, you should start 2-4 weeks before the holiday and end 1-2 days after. This will attract a larger number of users to participate.

2.6. Step 6: Setting Up The Sweepstake

You’re ready to launch your marketing contest or sweepstakes campaign once you’ve figured out all of the details. There are several programs available to assist, like the Grand National Sweepstakes Generator, Rafflecopter, Gleam, and Woobox. You only need to sign up and use the sweepstake generator.

How to set up a sweepstake? Let’s attempt rapidly creating our sweepstakes using these apps:

The first step is to give the contest a name. It is critical to choose a memorable name.
Next, input information about the sweepstakes and the promotional entry dates.
After you’ve saved these data, go to the left panel and select the ‘Customize’ button to view the default sweepstakes template.
Now that the customization and entry choices have been established, the campaign rules must be established.

Tips: It’s essential to your sweepstakes must be visually appealing. Almost all programs let you customize the look and feel of your sweepstakes with a user-friendly drag-and-drop editor.

2.7. Step 7: Promoting the sweepstakes

How to set up a sweepstake on the Advertising channel? Here are a few ideas for the promotion of the sweepstake generator process:

Start releasing promotional, teaser-style messages on social media around two days before the sweepstakes debut. Also, just before the promotion finishes, publish social yells.
If you have an email list, notify your subscribers about your sweepstakes and urge them to share the word with their friends.
Reach out to famous bloggers in your niche and ask them to tweet about your contest.
Find appropriate Facebook groups and publish your contest details in those communities.

In our recent article ‘How To Do A Giveaway On Social Media in 2023‘, we delve into the strategies and best practices for running successful social media giveaways. Click here to learn more about how to harness the potential of social media for your sweepstakes promotion.

2.8. Step 8: Picking and announcing the winners

When the sweepstake generator is over, you can choose winners at random from the list of entries. As soon as you’ve chosen the winners, send them an email congratulating them on their win and instructing them on how to collect their reward.

2.9. Step 9: Following up with the participants

All sweepstakes participants are prospective clients, they need a more customized approach. Once you’ve published a list of all participants and notified the winners, send everyone a short email. Thank everyone who took part, announce the winners, and provide some form of consolation gift. Consider a promo code.

2.10. Step 10: Tracking your campaign’s performance

When tracking the performance of a sweepstake generator campaign, begin by comparing it to the high-level goal you established in the first phase. Next, consider other important indicators such as how much traffic it generated to the website, how social media engagement improved as a result, and so on.

We can assess the instant ROI of our campaign in the office item seller example we built by looking at how many emails we collected vs our aim of 1000 subscribers. We can also check how many sales (and how much money) the coupons sent to participants resulted in.

3. How does a sweepstake work?

A sweepstake generator, also known as a giveaway or contest, entails participants entering their names for the opportunity to win a reward. The entry method varies, but it usually includes filling out a form, making a purchase, or participating with a company on social media. After the entry time has ended, a winner or winners are chosen at random from the pool of entries. Sweepstakes rules and regulations differ by location, so it’s crucial to acquaint yourself with the laws that regulate sweepstakes in your area.

4. List of free sweepstake generators to help your campaign

4.1. RafflePress

RafflePress is a WordPress contest and sweepstakes plugin that allows you to easily organize and administer online contests and prizes on your website. It includes gorgeous pre-built themes as well as an editor that allows you to get your online sweepstakes functioning properly in minutes. RafflePress is the best WordPress free or paid online sweepstake generator plugin. Its powerful competition tools and marketing automation features are unparalleled.

RafflePress Pricing: RafflePress offers a fantastic FREE edition. Paid plans begin at $39.50 per year.
Address: https://rafflepress.com/

4.2. Rafflecopter

Rafflecopter is a popular tool used to create promotions, lucky draws, and an online sweepstake generator. This tool allows users to create contests on various social media platforms, such as Facebook, Twitter, and Instagram. Additionally, Rafflecopter also offers features like collecting contact information from participants and managing contests easily. Ready-made themes and unique entry form design 1-click email integrations and to attract more entrants, create a prize picture gallery.

Rafflecopter pricing: Sign up for a free plan with restricted features. This sweepstake app’s paid subscriptions begin at $13 per month.
Address: https://www.rafflecopter.com/

4.3. Gleam

Gleam Sweepstake Generator is a powerful tool for creating promotions, including contests, sweepstakes, and similar events. It offers features such as creating diverse ways to participate, social media integration, managing participant lists, and automatically selecting winners. The tool also provides analytics and reporting features to track the effectiveness of your advertising program. The free sweepstake generator is responsive to 320px for a mobile-friendly experience, integrates with Google Analytics, allows for random selection of winners or manual entries, and supports multiple languages.

Paid plans begin at $10/month (billed yearly) for a rather restricted Hobby plan; business options begin at $149/month.
Address: https://wordpress.org/plugins/gleam/

4.4. Woobox

Woobox is a free online sweepstake tool and WordPress sweepstake plugin that allows you to quickly and easily set up a sweepstake generator on your WordPress site. You can start with customizable templates. Randomly select winners, quickly approve photo contest entries, and add media contributions to your galleries. Link your campaigns to Zapier, Mailchimp, and 500+ other apps. Gather entries from social media using hashtags, likes, or comments. Utilize landing pages to guide visitors from emails, social media posts, and ads to a designated contest page.

Woobox Costs: There is a free plan available, and premium subscriptions begin at $37 per month when billed annually.
Address: https://wordpress.org/plugins/woobox/

4.5. ShortStack

ShortStack is a popular online sweepstakes tool and WordPress sweepstake generator that allows you to create a sweepstake campaign in a matter of minutes. The drag-and-drop builder offers more than 20 widgets, including forms, polls, newsletters, social networking, galleries, and voting. You can customize colors, fonts, boxes, sizes, text, and any other aspect of your campaign. Email alerts enable you to notify campaign participants immediately upon entering a competition, after a specific number of days, or at a scheduled day and time. Leads are stored in an exportable, searchable database.

ShortStack costs: There is a free plan available, If you want to use premium subscriptions begin at $79/month.
Address: https://www.shortstack.com/

4.6. KingSumo

Set up your sweepstakes on your WordPress site in just a few clicks with KingSumo. Simple image uploads to display images of the reward alongside its description.

Pricing for KingSumo: A free option is provided, as well as a premium subscription for $49 (one-time).
Address: https://kingsumo.com/

4.7. Woorise

Woorise is the free sweepstake generator. Campaigns and the Woorise App interface are mobile-friendly. Social widgets for your Facebook page, Instagram, YouTube, Twitter, Pinterest, and more are included in the drag-and-drop builder. It also supports many languages. You may use conditional logic to reveal or conceal form fields, full pages, social activities, or email alerts. These are tools for detecting fraud to make your contest fair.

Woorise Pricing: Woorise branding is accessible on the free plan. The Woorise WordPress sweepstakes plugin is available for free in the free repository. Paid Grow plans begin at $23 per month.
Address: https://woorise.com/

4.8. Wishpond

Wishpond is a free sweepstake generator that includes social media competitions and competition options. Wishpond provides a simple UI and 10 social media competitions, including Instagram hashtag contests, photo caption contests, video contests, and more. It also has 300+ connectors, allowing you to link email, analytics, sales, and payments.

Wishpond Pricing: Wishpond’s sweepstakes app costs $49 per month when paid annually.
Address: https://www.wishpond.com/

4.9. Agorapulse

Agorapulse may be just what you’re looking for if you’re looking for a full social media management platform. Masters Sweepstake Generator included it since they provide a free Facebook Timeline Contest app for the software. Agorapulse features include the ability to choose sweepstakes winners at random among those who have liked or commented on a post. Choose winners from among those who commented with the correct answer to a quiz question. Get outstanding user-generated material by allowing people to comment on photo entries, and then select winners from those with the most likes.

Agorapulse pricing begins at $54 per month when invoiced yearly.
Address: https://www.agorapulse.com/

5. FAQs

5.1. Are sweepstakes legal?

Yes, sweepstakes are legal, but they are governed by particular rules and regulations. These rules differ from nation to country, and even from state to state or province to state. Sweepstakes must follow regulations covering entry criteria, eligibility, prize amounts, and the disclosure of terms and conditions in general. You can learn about Sweepstakes Legal Requirements to understand and avoid illegal actions.

5.2. Are sweepstakes free?

Yes, the sweepstake generator must provide a free means of entry. This implies that participants must be allowed to enter the sweepstakes without having to make a purchase or provide payment.

5.3. How do you Organise a World Cup sweepstakes?

To organize a World Cup sweepstakes, gather participants, randomly assign teams, establish rules, follow the tournament, determine a winner based on the rules, and award prizes if applicable.

Organizing a sweepstake can be a fun and engaging way to add excitement to any event, whether it’s a sporting competition. You may quickly establish and administer your sweepstakes utilizing the widely accessible online sweepstake generators by following the step-by-step approach given in this blog article. Remember to clearly define the rules, set a deadline for participation, and select prizes that appeal to your target audience. With careful planning and promotion, your sweepstake is sure to be a success!

>> See other useful information about the sweepstakes program: