How to Use Sweepstakes on Instagram to Grow Following

Do you know ways to use sweepstakes on Instagram to increase your followers? According to Lastest 2024, organizing sweepstakes campaigns on Instagram can increase the average number of followers by up to 70% within a month. In addition, the interaction rate on posts also increases significantly, sometimes up to 50% compared to regular posts. Businesses also often see significant growth in leads after participating in sweepstakes campaigns.

Read DreemPrizeSweeps‘s article to discover how to use free sweepstakes online to grow your following most effectively.

Contents

1. What are Instagram sweepstakes?
2. Why should you run a free sweepstakes online?
3. How to run a sweepstakes on Instagram?
4. Instagram sweepstakes rules
5. FAQs for Use Sweepstakes on Instagram

1. What are Instagram sweepstakes?

A sweepstakes on Instagram is a promotional event that takes place on the social network platform Instagram, in which prizes are awarded to randomly selected participants. Sweepstakes entrants are typically asked to provide their contact information or interact with promotional content in some way, such as liking a post, sharing a post, or tagging a friend.

2. Why should you run a free sweepstakes online?

Research highlights 2024 by sweepstake on Instagram:

Instagram sweepstakes can help you grow your followers 70% faster in three months
Receive 64x more comments and 3.5x more likes
Sweepstakes have a conversion rate of almost 34%
Had a 3.7% higher conversion rate than other CTAs

So, Sweepstakes are a popular marketing tactic used by businesses to promote brand recognition, connect with their audience, and attract new followers or consumers on platforms such as Instagram, as seen by the data presented above.

3. How to run a sweepstakes on Instagram?

3.1. Step 1: Pick your prize

When it comes down to it, your prize is often the decision to attract a potential participant to your program.

Remember that depending on the contest method, you may ask participants to provide their personal information (like their full name, and email address). You need to make the contest “worthy” i.e. choose a prize that’s interesting enough to maximize the number of participants in your sweepstakes on Instagram.

Some tips for choosing rewards that we have had success with:

The award is closely related to the products/services in the field you are doing business in and the marketing campaign goals of your business. Thus, the people who sign up will be a source of customers interested in the brand and product, meaning the leads you generate will be worth a lot to you.
Offering numerous rewards, such as other related products or a selection of things from your many product lines. This makes it more appealing to viewers, enhancing the conversion rate of your sweepstakes.
Choose a prize if it complements your product. For example, your travel firm may collaborate with a bag company to produce a luxury holiday reward package. This allows you to promote to one other’s lists while splitting ad costs. It’s a win-win situation!

>>>> Explore now: The hottest sweepstakes programs in 2024

3.2. Create sweepstakes rules

Determine the rules of the sweepstakes on Instagram program related to factors such as:

Requirements forcing participants to provide such as contact information and email.
When will the program start? How long does it take?
Number of prize winners? When are awards given?

Here I also want to advise that you should always ask people to follow you to participate. This is a great way for you to market to your future participants on Instagram.

3.3. Content your sweepstakes

Make a great-looking photo of your prize (or utilize an existing one) to persuade people to enter your contest. You may add some text on the photo (“ENTER NOW” or “WIN”) to make it more explicit, which can make it more immediately engaging on people’s news feeds.

You may also make a video that shows off the rewards and encourages people to enter.

3.4. Promote your sweepstakes

Here are a few more organic promotion methods for sweepstakes on Instagram:

Change your Twitter banner and Facebook cover photo to promote your offer, and include a link to the Instagram sweepstakes post.
Send a newsletter to your email list about your contest. Even if these people have previously expressed interest in your company, holding a contest can assist in re-engaging some of those who have later lost interest after signing up.
Put your sweepstakes link in your bio, along with wording telling profile visitors how to enter to win.
Use your Instagram Story to promote your giveaway.

Aside from that, your best bet is to get paid: run advertisements. Instagram advertising is fantastic because it allows you to precisely target and show advertising to potential consumers in a manner that appears organic to the platform.

3.5. Follow-up

When the sweepstakes on Instagram is over, you must choose a winner. Because it’s a sweepstakes, you’ll conduct it completely randomly – it’s not a skill-based contest, so everyone should have a chance to win.

Using an Instagram sweepstake software tool is the easiest method to accomplish this. There are several tools available:

Wask
GiveawayPick
Comment Picker
Iconosquare

Notify the winner of your contest on Instagram! Send an email and give a prize to the winner. You should also send an email to your list of entrants, apologizing for not winning but offering a consolation reward, such as a discount or voucher. This is the greatest moment to sell to your entrants since they are disappointed that they did not win.

After the contest, make sure to continue marketing to your new list with extra offers or future contests. This increases the likelihood that they will convert from leads to actual customers for your company.

A good example is Kroger’s sweepstakes on instagram. To participate, users need to follow Kroger’s Instagram account and follow the steps requested in the post. Check out the latest Kroger sweepstakes programs so you don’t miss your chance to become a winner.

4. Instagram sweepstakes rules

Here’s a list of rules we recommend you include in your sweepstakes on Instagram based on its standards (as well as some of our own best practices):

Include the name of the company holding the Instagram giveaway or contest, as well as the dates and time zone for the campaign.
Include constraints on participation, such as age and locality.
Make explicit instructions on how to join.
Explain how and when the winner(s) will be selected.
Provide information on how and when the winner(s) will be revealed, as well as how and when the winner(s) should collect their reward.
Provide information on how the reward will be delivered, such as if the recipient is liable for delivery (shipping fees) or pick-up.

5. FAQs for Use Sweepstakes on Instagram

5.1. Can I post a sweepstakes on Instagram?

Yes, you can. Many businesses and individuals use Instagram as a platform to host their sweepstakes and engage with their audience. Make sure to announce your contest with an eye-catching photograph of the primary prize. We also recommend that you include the magic “CTAs” term in the image for increased reach! As long as you meet the Instagram sweepstakes rules. You can post whenever you want.

5.2. What is the tax on sweepstakes winnings?

Sweepstakes prizes are taxed differently based on the conditions and the nation or area in which the winner resides. Sweepstakes wins are often considered taxable income in many countries. Winners may be compelled to declare and pay taxes on the monetary value of their winnings to the tax authorities. Furthermore, non-cash rewards may be liable to taxes depending on their fair market value.

5.3. How do people pick winners on Instagram?

The picker tool is platforms that help you pick random giveaway winners. On these platforms, you can enter your post or the URL of your sweepstakes, and it will pick a random winner for you. Some popular tools for selecting random winners for sweepstakes include:

Wask
GiveawayPick
Comment Picker
Iconosquare

To sum up, using sweepstakes on Instagram is an effective strategy to increase your followers and engagement on this social media platform. By running engaging and relevant giveaway contests, you can attract the attention of your target audience, create positive engagement, and expand your following.